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Building an image library

28 April 2014 43 views

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Did you know you can usually book a photographer for a whole day for only a little more than a one hour shoot?

So why not make the most of it?   For little extra expense on a photo job you can start to build a library of images that you can use for many different purposes for very little incremental cost.

For example, you’re putting together a press release and need some images of the Managing Director and Happy Customer.  Well make the most of it, just with these two alone you’ve got lots of opportunity:

Both of them: 

- “Grip & Grin”
- Informal chat with laughs shows how personal the client relationship is
- Showing customer around shop floor
- Helping customer decide which product
- Showing customer entire product range

MD on his own:

- Looking official (for annual report)
- Looking happy (for website)
- Looking casual (he’s a nice guy)
- Looking formal (he’s a serious business man)
- Chatting with staff (he’s got a happy workforce)
- Standing or using product (knows what his business is about)

Happy Customer on his own:

- Using your product
- Discussing with staff.
- Choosing which product
- His old one which lasted 30 years

But then, just think about all the other opportunities ignoring these two:

- Headshots of staff for security, web-site, brochures, business cards
- Working shots of staff, how dedicated they are
- Working shots of factory / shop etc
- How the product is made
- What the product is used for
- How to use the product
- Other happy customers (or staff dressed up)
- Shots of the office with logo & signs

The list just goes on, and of course you’ve got those shots, so your website, your mailshots, your brochures, your adverts, next time you need an image, you’ve got it to hand and without needing to call the photographer in again.   Saving you time and money and enhancing your marketing.

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