Articles in the Photography for the Press Category
Photography for the Press »
Do you want see what happens when a company asks for photographers to work for free for experience…
Instant reputation crash!
https://www.facebook.com/pages/Eagle-Thistle-Group/201311073242812
The letter they sent is below:
“I am contacting you regarding two small shoots that we have coming up at Eagle and Thistle for images we require for our up and coming website.
“(Please see our Facebook page for more info on the company http://www.facebook.com/pages/Eagle-Thistle-Group/201311073242812). We need four images to represent each area of the company; Fashion, Food, The Eye and Recruitment.
“We are hoping to do one of the shoots on Monday the …
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Photography for the Press, Planning for photography »
Last year I was at an event where Sharon Davies – former Olympic swimmer and now Ambassador for 2012 Olympics – was a speaker.
Now, firstly Sharon really impressed me as a speaker – she was fun, entertaining and motivational as well as being a great ambassador for the Olympics.
In honestly answering questions about her life, her sporting achievements and Russian drug use, she was so refreshing from the usual.
Now I don’t know, but I also suspect that someone like Sharon is not an expensive option either, I’m sure the …
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Photography for the Press »
Every day the hungry beast that is your local newspaper needs feeding vast quantities of words and pictures. So do your trade magazines, national papers and magazines.
You can help them fill it with your stories – yes, it’s called PR.
The simple truth is if you can submit a good story with a good picture – that is relevant to the publications audience – you will get published. Its advertising space for free, gratis – and better – its not seen as advertising by the buyer – so there’s no sales …
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Photography for the Press »
We had the all time classic tie-in last year, the bio-pic of Coco Chanel – what a chance to get in the local papers with a “How to create the Chanel look” editorial.
Trouble is, by the time the film hits the streets it may be too late to get it all together.
There are loads of websites with the release schedule for the next year though.
Here are two:
http://www.film-releases.com/ – which covers American releases
and
http://www.launchingfilms.com/ – covers UK releases.
On both sites you can see release dates for the whole year. Here’s just a …
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Photography for the Press »
Press stories are free advertising. That’s the bottom line. A bit of thinking, a bit of writing, some photos and you’ve just secured print space that would be expensive to buy as advertising. More than that, because its not a true advert – it also seems to be an endorsement of your company.
The right kind of press story also lets you say something different about your company than an advert.
Examples of Press Stories
- Working with charity – Working with children (always a good one) …
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Featured, Photography for the Press »
How about a 3 page ad in your local paper for nothing? Sound too good to be true?
We recently achieved exactly that for a fashion shoot. We had the full cover of the Weekend magazine and two full internal pages all with images from the clients fashion shoot.
Three full pages !! I’m guessing that’s got to be worth somewhere between £5,000 and £10,000 of advertising.
And the client spent nothing on adverts at all !
