Articles in the Photography that sells Category
Photography that sells »
These were shot in the studio this week, essentially as a test to see if the principle worked. There are all sorts of variations one could work with this.
Clothes do look absolutely terrific in the water – which I know doesn’t sound sensible - but it’s true. The way the cloth moves and hangs and floats is really special.
If you don’t believe me then just look at the outfits, they are as cheap as you can get, and believe me you wouldn’t give them space even at the …
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Photography that sells »
For clothes and fashion retailers in particular “the look” is really important.
“The Look” is how your products combine together for an overall feel and also helps you suggest several items together.
So, although the main item you are presenting may be a dress, you probably also have belts, shoes, handbags and jewelry that will go with the dress. If you are looking at web sales or high street retail, you could put together slightly discounted packages for selecting the whole outfit.
One of my clients sells high end designer dresses and that …
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Photography that sells »
I was reading an interesting article in Drapers the other day, exploring how you get better sales from your web site.
Of course everyone knows ASOS, applauded as the online retailer (sales up 47% last quarter!). Clearly the opportunities for selling on the web are huge. This article is for those already selling on the web.
360, PHOTOS AND VIDEO
Most clothing web sites already offer images of clothes that you can rotate and zoom in and pan across the product. The 360 degree rotation style seems very popular with shoes and handbag …
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Photography that sells »
PICTURES ARE EXPENSIVE IN ADVERTS
Well, true… But mostly that cost is in the advertising space booked – the sheer physical paper space that your magazines and newspapers will charge.
But, you should be spending a proportionate amount on the images themselves. If you are spending large sums of money then you want effective, good value images to go in your advertising space.
Pictures should be used not merely because they are interesting, or to attract attention, or to decorate an ad.
Your ad and your pictures should be dedicated to one thing – …
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Photography that sells »
First question is should you or shouldn’t you?
My belief is that this is an under-used tactic, I suppose there’s a sort of British reserve that says its a bit vain to put your own face on a business card.
But, if you’re like me, you’ve got 1,000’s of cards and frankly I can’t put a face to most of them.
I think your photograph on a business card will help you stand out and be more memorable with the recipient of your card.
There’s also really strong evidence that when your marketing materials …
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Photography that sells, Uncategorized »
Two movies coming out next week both of which have great fashion tie-in themes. Sex and the City will of course need no introduction. StreetDance is about youngsters um, street-dancing.
This is an ideal time to launch a promotion in-store and also put together a PR story that’s guaranteed to get run.
See our earlier post on this topic for how to find future releases so you can plan for them.
How to Use and Find Film Tie-Ins
Film Tie-Ins are terrific because the publicity is essentially self-generating. Now of …
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Photography that sells »
I believe the interweb has increased the importance of staff photos. Nowadays so much business is transacted with people we never see, “dis-intermediated” as they say. So how do we build a relationship with the staff and company?
I think staff photos on the website – even on emails etc., can be a big part of that. Photographs help you make contact and relate to a person.
And if staff are also using social media or live web facilities to communicate with customers, then how much better to have a real …
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Photography that sells »
If like me you are user of Viking Direct office products you will know that the catalogues always used to come with a picture of Ian Helstead, the MD on every cover and it felt like half the pages.
The reason is simple, brochures, flyers and catalogues all get a better response when they feature a person, and when the person’s image is repeated over and over on all materials, then they get an even better response.
I think business owners often shy away from this idea, that some how it’s a …
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Photography that sells »
We cover Feva’s updated designs every season. While we’ve been experimenting with video for use on their website, this is the first time that we’ve gone full out.
The actual video footage is quite short, and so was pretty cost effective to drop into the much larger photoshoot.
By combining both the stills and the video a much more extensive presentation is possible within a quite small budget.
You can see the video and stills on the Feva website: http://www.FevaDesigns.com
Commercial Photography from SimonWaldenPhotography.com. Cheltenham Photographer for London look photographs at sensible pricesWe have …
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Photography that sells »
Ooh, that’s a really good question.
If you’ve got an e-commerce site, do you need one photo of a product or several?
OK, first up, your site style may almost dictate the answer, if the bulk of your products are single, then continue in that vein, if the bulk of your products need multiples, stick with it. I think inconsistency on the site is more an issue.
Secondly, are your presenting “advertising” shots, i.e. your expressing a lifestyle, feeling or whatever, or are they true “product” shots so the buyer knows what they …
