Articles in the Photography that sells Category
Photography that sells »
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!OK, I know I’m biased, but seriously, here’s why you shouldn’t use cheapo stock photographs of the web.
1) No Consistency
How do you keep you branding and styling consistent from one month to the next if you don’t control the images.
2) No Control
You can’t decide to show variations of the image. You will only have the one version, what if you need a different angle, or close-up.
3) No Technical Control
You may be restricted in the size …
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Photography that sells, Planning for photography »
Do you want your images and style to look current and fashionable? Well, mostly, so here’s my guide to photographic trends for 2010
Attainable Life Styles
We’ve seen it in 2009 and it’s going to continue, pictures of happy people, doing happy things in a fairly ordinary circumstances. It’s not going to be fast cars, yachts and foreign places yet.
So locations are going to be nice, smart, but homely. Aspirational but attainable.
Keeping It Green
The green theme will be stronger this year, locations will feature lots of nature, so its grass, flowers, golden …
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Photography that sells »
Why should you hire a professional photographer when you’ve got a good digital camera and anyone can press a button right?
Except, its always really obvious when a business has done that. You may have a competent looking image – but is it an image with “WOW”!?
What happens is this, your buyer sees you as being cheap, lack-lustre and just not as impressive as your competitor.
What a professional photographer will do is bring their years of experience in making the mundane look fantastic. They will use some or all of the …
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Photography that sells »
We’ll give you one, in fact we’ll give you lots !!
As well as our commercial arm, we also do portrait photography. We’ll give you vouchers worth £1,000’s just for the asking !
As long as you only give out the vouchers to high value customers.
It can look nicer than this though!!
So you get: an extra, high value bonus to give to your client
So we get: a high value client introduced to us
The client gets: a warm feeling for buying from you and a high value gift
Plus, the client gets to …
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Photography that sells »
I was recently talking to a client about a product which ever since its launch has been resolutely “ACTION”, but has applications all over. The product is sold for skateboarders, skiers, cross-country bike riders, surfers – you get the idea. [Sorry, can't tell you what the product is yet]
But the product has loads of other possibilities too. The thing is you need really strong images to break that percieved mould. Your potential buyers need to see the product used in the new way.
We’ve talked about re-applying the product as a …
