Articles Archive for December 2009
Featured, Photography for the Press »
How about a 3 page ad in your local paper for nothing? Sound too good to be true?
We recently achieved exactly that for a fashion shoot. We had the full cover of the Weekend magazine and two full internal pages all with images from the clients fashion shoot.
Three full pages !! I’m guessing that’s got to be worth somewhere between £5,000 and £10,000 of advertising.
And the client spent nothing on adverts at all !
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Photography that sells »
OK, I know I’m biased, but seriously, here’s why you shouldn’t use cheapo stock photographs of the web.
1) No Consistency
How do you keep you branding and styling consistent from one month to the next if you don’t control the images.
2) No Control
You can’t decide to show variations of the image. You will only have the one version, what if you need a different angle, or close-up.
3) No Technical Control
You may be restricted in the size of image you can use, or find the cost suddenly ramps up for larger sizes. …
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Photography that sells, Planning for photography »
Do you want your images and style to look current and fashionable? Well, mostly, so here’s my guide to photographic trends for 2010
Attainable Life Styles
We’ve seen it in 2009 and it’s going to continue, pictures of happy people, doing happy things in a fairly ordinary circumstances. It’s not going to be fast cars, yachts and foreign places yet.
So locations are going to be nice, smart, but homely. Aspirational but attainable.
Keeping It Green
The green theme will be stronger this year, locations will feature lots of nature, so its grass, flowers, golden …
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Planning for photography »
Your Christmas shots need snow right? But your christmas photographer needs to happen in September or October – so what do you do?
Option 1: Fly the entire team to Norway or Switzerland.
Pro’s: Good time, feels great, real snow
Con’s: Cost’s more than you want to spend !!
Option 2: Rent a snow machine
Pro’s: Cheap, available, controllable.
Con’s: You don’t get to go to the Alps
Seriously, we’re blessed with having one of the biggest artificial snow businesses right on our door step in Stroud. SnowBusiness has been making snow both big (and huge!!!) and …
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Planning for photography »
Did you know you can usually book a photographer for a whole day for only a little more than a one hour shoot?
So why not make the most of it? For little extra expense on a photo job you can start to build a library of images that you can use for many different purposes for very little incremental cost.
For example, you’re putting together a press release and need some images of the Managing Director and Happy Customer. Well make the most of it, just with these two alone you’ve …
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Photography that sells »
Why should you hire a professional photographer when you’ve got a good digital camera and anyone can press a button right?
Except, its always really obvious when a business has done that. You may have a competent looking image – but is it an image with “WOW”!?
What happens is this, your buyer sees you as being cheap, lack-lustre and just not as impressive as your competitor.
What a professional photographer will do is bring their years of experience in making the mundane look fantastic. They will use some or all of the …
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Photography that sells »
We’ll give you one, in fact we’ll give you lots !!
As well as our commercial arm, we also do portrait photography. We’ll give you vouchers worth £1,000’s just for the asking !
As long as you only give out the vouchers to high value customers.
It can look nicer than this though!!
So you get: an extra, high value bonus to give to your client
So we get: a high value client introduced to us
The client gets: a warm feeling for buying from you and a high value gift
Plus, the client gets to …
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Photography that sells »
I was recently talking to a client about a product which ever since its launch has been resolutely “ACTION”, but has applications all over. The product is sold for skateboarders, skiers, cross-country bike riders, surfers – you get the idea. [Sorry, can't tell you what the product is yet]
But the product has loads of other possibilities too. The thing is you need really strong images to break that percieved mould. Your potential buyers need to see the product used in the new way.
We’ve talked about re-applying the product as a …
