Articles Archive for February 2010
Photography for the Press »
Every day the hungry beast that is your local newspaper needs feeding vast quantities of words and pictures. So do your trade magazines, national papers and magazines.
You can help them fill it with your stories – yes, it’s called PR.
The simple truth is if you can submit a good story with a good picture – that is relevant to the publications audience – you will get published. Its advertising space for free, gratis – and better – its not seen as advertising by the buyer – so there’s no sales …
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Photography that sells »
Want some good reasons to take some photos of your products around town?
People in places
It makes customers think about how they would be seen if they had your product.
Not only “how”, but also “where”. Moves them up-market or to exciting places.]
Personalises you
Says “we’re not just some big anonymous chain selling stuff that everybody else has” – instead “we are special to you”
Localises you
Particularly if you have a “green” connection, but also says, the shop is here, it’s close, pop round.
Makes you special
M&S might have good clothes, but do you see …
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Photography for the Press »
We had the all time classic tie-in last year, the bio-pic of Coco Chanel – what a chance to get in the local papers with a “How to create the Chanel look” editorial.
Trouble is, by the time the film hits the streets it may be too late to get it all together.
There are loads of websites with the release schedule for the next year though.
Here are two:
http://www.film-releases.com/ – which covers American releases
and
http://www.launchingfilms.com/ – covers UK releases.
On both sites you can see release dates for the whole year. Here’s just a …
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Planning for photography »
What do you do if you want to make something acceptable in your home town.
I was chatting the other day to a client who has a product that just a little bit different than the norm – it’s designer clothing, but maybe just a bit over-designed for what you would consider as normal every day wear – but that is exactly what it ought to be.
One of the ideas we came up with was to shoot the clothing around Cheltenham at well known Cheltenham locations – giving the instant impression …
