Two completely different takes on the same theme, bright, high-colour tights, both are very stylised images, clearly studio, clearly posed, clearly no attempt at being naturalistic at all.
 

The two shots convey completely different moods, both in the way they are lit and they way they have been post-processed.  In both cases additional Photoshop work has been done to the hair and make-up and of course special attention has been paid to bringing out the vibrancy of the colours.
 
The top, being essentially a darker image is known by photographers …

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OK, as you probably know I normally caution against going with the cheapest option:  quality, reliability, talent, equipment, etc.
 
But, this situation is a little different, you’ve got someone trying to get into the market and hence offering very low price (or even free).   They have been up-front about it – which is a plus in my opinion, not all newbies will tell you.
 
So, clearly you are taking a risk, you may be spending little, but you are still investing time and effort for nothing.
 
You can’t really judge their …

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So you’ve got your article for your blog, or your web page update all ready to go, it just needs a picture to illustrate.  Many people promptly turn to google image search to find the picture they need, without being aware of the risks and legal situation involved.
 
Pretty much any picture on the web, and any picture you find in google will be copyright to somebody – and they will have a claim against you if you use their image without permission and/or payment.
 
4 DANGERS
 
1) The easy one, the drop …

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Two movies coming out next week both of which have great fashion tie-in themes. Sex and the City will of course need no introduction. StreetDance is about youngsters um, street-dancing.
This is an ideal time to launch a promotion in-store and also put together a PR story that’s guaranteed to get run.
See our earlier post on this topic for how to find future releases so you can plan for them.
How to Use and Find Film Tie-Ins
Film Tie-Ins are terrific because the publicity is essentially self-generating. Now of …

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