Articles Archive for August 2010
Planning for photography »
A model release is a document signed by any person appearing in your commercial images.
A properly release is the same thing for a building signed by someone in authority.
Essentially it says that you may use the image(s) for selling your products or services.
In pretty much any situation where you commission a shoot featuring a model the release is automatic as part of the commission. You may want an officially signed released in addition just as a CYA.
However, when shooting people who may not be aware, or have not been contracted …
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Planning for photography »
Lifestyle is type of commercial photography which aims at putting the viewer, your buyers, into an aspirational environment.
It’s natural, maybe at home, outdoors, at work, but it is one or more people in a happy environment that should be a fraction or more above your actual clients position. It should say to your buyers, with my product you will be better, you will be living this dream.
Classic lifestyle photography is rampant in the Homes and Gardens type magazines, where everyone can imagine owning a home like that presented. It also …
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Photography that sells »
First question is should you or shouldn’t you?
My belief is that this is an under-used tactic, I suppose there’s a sort of British reserve that says its a bit vain to put your own face on a business card.
But, if you’re like me, you’ve got 1,000’s of cards and frankly I can’t put a face to most of them.
I think your photograph on a business card will help you stand out and be more memorable with the recipient of your card.
There’s also really strong evidence that when your marketing materials …
