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OK, sometimes you need to explain to the boss why you’ve spent the money on a professional, rather than spending the money buying his son/daughter a new camera…
This seems to particularly apply when it comes to the Corporate Headshot – seemingly such an easy and innocent task, yet so easy for it to go wrong too.
Pictures from the Brewery on Race Week
1) Your photos will look professional
Some what indefinable, until you see an amateur photograph, …
I was reading an interesting article in Drapers the other day, exploring how you get better sales from your web site.
Of course everyone knows ASOS, applauded as the online retailer (sales up 47% last quarter!). Clearly the opportunities for selling on the web are huge. This article is for those already selling on the web.
360, PHOTOS AND VIDEO
Most clothing web sites already offer images of clothes that you can rotate and zoom in and pan across the product. The 360 degree rotation style seems very popular with shoes and handbag …
It’s tempting to choose backgrounds that clearly separate out the product from the background, using an uncluttered image. But in these shots it was a deliberate decision to use a very strong background the clearly clashes with the product, the aim being to produce images that asks the viewer to look more closely at what’s actually happening – what is in the shot.
It’s not a technique you can use widely, nor would I normally recommend it, but they work well in these cases producing an eye-catching and attention grabbing image …
PICTURES ARE EXPENSIVE IN ADVERTS
Well, true… But mostly that cost is in the advertising space booked – the sheer physical paper space that your magazines and newspapers will charge.
But, you should be spending a proportionate amount on the images themselves. If you are spending large sums of money then you want effective, good value images to go in your advertising space.
Pictures should be used not merely because they are interesting, or to attract attention, or to decorate an ad.
Your ad and your pictures should be dedicated to one thing – …
How do you choose your “face”? Whenever you use models for your shoots, these are to some extent or another the “face” of your business, just like the face or Oriel or whatever.
Two Models, similar outfits, but which would represent you?
So, what are the criteria you need to think of?
- Does the model represent you – or your customer?
In other words should your audience identify with the model, feel they are like them, or want to be like them?
Or, does the model represent the company, a helpful and informed …
