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[11 Apr 2011 | 24 views]

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!So you enter search terms relevant to yorur business into google and lo and behold you come out at the top of the search and you feel pretty chuffed with your SEO strategy.
But, did you know that google personalised searches? It learns as you search and click which entries are more useful to you. Of course, if you search for your business and click on it then google will automatically …

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Photography that sells »

[30 Mar 2011 | 69 views]

For clothes and fashion retailers in particular “the look” is really important.
“The Look” is how your products combine together for an overall feel and also helps you suggest several items together.
So, although the main item you are presenting may be a dress, you probably also have belts, shoes, handbags and jewelry that will go with the dress.   If you are looking at web sales or high street retail, you could put together slightly discounted packages for selecting the whole outfit.
One of my clients sells high end designer dresses and that …

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[28 Mar 2011 | 33 views]

I think this just about sums it up

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Planning for photography »

[10 Mar 2011 | One Comment | 74 views]

 
OK, sometimes you need to explain to the boss why you’ve spent the money on a professional, rather than spending the money buying his son/daughter a new camera…
This seems to particularly apply when it comes to the Corporate Headshot – seemingly such an easy and innocent task, yet so easy for it to go wrong too.

Pictures from the Brewery on Race Week
 
1) Your photos will look professional
Some what indefinable, until you see an amateur photograph, then it becomes immediately obvious.  You will look at least as good as your competitors, …

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Photography that sells »

[3 Feb 2011 | 76 views]

 
I was reading an interesting article in Drapers the other day, exploring how you get better sales from your web site.
Of course everyone knows ASOS, applauded as the online retailer (sales up 47% last quarter!).  Clearly the opportunities for selling on the web are huge.   This article is for those already selling on the web.
360, PHOTOS AND VIDEO
Most clothing web sites already offer images of clothes that you can rotate and zoom in and pan across the product.   The 360 degree rotation style seems very popular with shoes and handbag …

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