How do you choose your “face”? Whenever you use models for your shoots, these are to some extent or another the “face” of your business, just like the face or Oriel or whatever.
Two Models, similar outfits, but which would represent you?
So, what are the criteria you need to think of?
- Does the model represent you – or your customer?
In other words should your audience identify with the model, feel they are like them, or want to be like them?
Or, does the model represent the company, a helpful and informed …