Planning for photography »

[30 Jan 2011 | 73 views]

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It’s tempting to choose backgrounds that clearly separate out the product from the background, using an uncluttered image.  But in these shots it was a deliberate decision to use a very strong background the clearly clashes with the product, the aim being to produce images that asks the viewer to look more closely at what’s actually happening – what is in the shot.
 
It’s not a technique you can use widely, nor would I normally recommend …

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Photography that sells »

[16 Jan 2011 | 20 views]

 
PICTURES ARE EXPENSIVE IN ADVERTS
Well, true…  But mostly that cost is in the advertising space booked – the sheer physical paper space that your magazines and newspapers will charge.
But, you should be spending a proportionate amount on the images themselves.  If you are spending large sums of money then you want effective, good value images to go in your advertising space.
Pictures should be used not merely because they are interesting, or to attract attention, or to decorate an ad.
Your ad and your pictures should be dedicated to one thing – …

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Planning for photography »

[28 Dec 2010 | 64 views]

How do you choose your “face”?     Whenever you use models for your shoots, these are to some extent or another the “face” of your business, just like the face or Oriel or whatever.
Two Models, similar outfits, but which would represent you?
So, what are the criteria you need to think of?
- Does the model represent you – or your customer?
In other words should your audience identify with the model, feel they are like them, or want to be like them?
Or, does the model represent the company, a helpful and informed …

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Planning for photography »

[14 Dec 2010 | 22 views]

I work a lot in the wedding industry where each supplier is very segmented, dresses, flowers, music, cars etc all come from different vendors.  So it’s quite common for the different vendors to work together and cross-promote each other.
Now, I don’t know why this doesn’t happen in the general clothing retail sector too.     So if you sell shoes, talk to the dress shop that most closely matches your audience, then talk to the jewelry shop for the same.
If you do dresses, then how about getting together with a luggage shop …

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Planning for photography »

[1 Dec 2010 | 55 views]

 
You’ve worked out what sort of model you are looking for, now how do you go about finding her?
- Should I use a model agency?
Agencies are certainly an easy route, and possibly the best.   You will pay slightly over the odds, but you are likely to get a professional, hard-working model who will turn up.
[Yes, models have a really bad - and entirely deserved - reputation for being late or just not turning up at all]
- Could I use my own staff?
Well, you can, but I don’t recommend it.  They …

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