Planning for photography »

[28 Dec 2010 | 64 views]

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!How do you choose your “face”?     Whenever you use models for your shoots, these are to some extent or another the “face” of your business, just like the face or Oriel or whatever.
Two Models, similar outfits, but which would represent you?
So, what are the criteria you need to think of?
- Does the model represent you – or your customer?
In other words should your audience identify with the model, feel they are like them, or …

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Planning for photography »

[14 Dec 2010 | 22 views]

I work a lot in the wedding industry where each supplier is very segmented, dresses, flowers, music, cars etc all come from different vendors.  So it’s quite common for the different vendors to work together and cross-promote each other.
Now, I don’t know why this doesn’t happen in the general clothing retail sector too.     So if you sell shoes, talk to the dress shop that most closely matches your audience, then talk to the jewelry shop for the same.
If you do dresses, then how about getting together with a luggage shop …

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Planning for photography »

[1 Dec 2010 | 55 views]

 
You’ve worked out what sort of model you are looking for, now how do you go about finding her?
- Should I use a model agency?
Agencies are certainly an easy route, and possibly the best.   You will pay slightly over the odds, but you are likely to get a professional, hard-working model who will turn up.
[Yes, models have a really bad - and entirely deserved - reputation for being late or just not turning up at all]
- Could I use my own staff?
Well, you can, but I don’t recommend it.  They …

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Planning for photography »

[15 Aug 2010 | 36 views]

 
A model release is a document signed by any person appearing in your commercial images.
A properly release is the same thing for a building signed by someone in authority.
Essentially it says that you may use the image(s) for selling your products or services.
 
In pretty much any situation where you commission a shoot featuring a model the release is automatic as part of the commission.  You may want an officially signed released in addition just as a CYA.
 
However, when shooting people who may not be aware, or have not been contracted …

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Planning for photography »

[8 Aug 2010 | 37 views]

 
Lifestyle is type of commercial photography which aims at putting the viewer, your buyers, into an aspirational environment.
 
It’s natural, maybe at home, outdoors, at work, but it is one or more people in a happy environment that should be a fraction or more above your actual clients position.  It should say to your buyers, with my product you will be better, you will be living this dream.
 
Classic lifestyle photography is rampant in the Homes and Gardens type magazines, where everyone can imagine owning a home like that presented.  It also …

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