Photography that sells »

[30 Mar 2011 Comments Off on How to create your “look” | 189 views]

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!For clothes and fashion retailers in particular “the look” is really important.
“The Look” is how your products combine together for an overall feel and also helps you suggest several items together.
So, although the main item you are presenting may be a dress, you probably also have belts, shoes, handbags and jewelry that will go with the dress.   If you are looking at web sales or high street retail, you could put together slightly discounted packages …

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Uncategorized »

[28 Mar 2011 Comments Off on Credit Where Credit is Due | 158 views]

I think this just about sums it up 🙂

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Planning for photography »

[10 Mar 2011 | One Comment | 306 views]

 
OK, sometimes you need to explain to the boss why you’ve spent the money on a professional, rather than spending the money buying his son/daughter a new camera…
This seems to particularly apply when it comes to the Corporate Headshot – seemingly such an easy and innocent task, yet so easy for it to go wrong too.

Pictures from the Brewery on Race Week
 
1) Your photos will look professional
Some what indefinable, until you see an amateur photograph, then it becomes immediately obvious.  You will look at least as good as your competitors, …

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Photography that sells »

[3 Feb 2011 Comments Off on Websites that sell | 255 views]


I was reading an interesting article in Drapers the other day, exploring how you get better sales from your web site.
Of course everyone knows ASOS, applauded as the online retailer (sales up 47% last quarter!).  Clearly the opportunities for selling on the web are huge.   This article is for those already selling on the web.
360, PHOTOS AND VIDEO
Most clothing web sites already offer images of clothes that you can rotate and zoom in and pan across the product.   The 360 degree rotation style seems very popular with shoes and handbag …

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Planning for photography »

[30 Jan 2011 Comments Off on Clarity and Contrast – Building the Look | 189 views]

 
It’s tempting to choose backgrounds that clearly separate out the product from the background, using an uncluttered image.  But in these shots it was a deliberate decision to use a very strong background the clearly clashes with the product, the aim being to produce images that asks the viewer to look more closely at what’s actually happening – what is in the shot.
 
It’s not a technique you can use widely, nor would I normally recommend it, but they work well in these cases producing an eye-catching and attention grabbing image …

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