Planning for photography »

[15 Aug 2010 | 36 views]

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A model release is a document signed by any person appearing in your commercial images.
A properly release is the same thing for a building signed by someone in authority.
Essentially it says that you may use the image(s) for selling your products or services.
 
In pretty much any situation where you commission a shoot featuring a model the release is automatic as part of the commission.  You may want an officially signed released in addition just as …

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Planning for photography »

[8 Aug 2010 | 37 views]

 
Lifestyle is type of commercial photography which aims at putting the viewer, your buyers, into an aspirational environment.
 
It’s natural, maybe at home, outdoors, at work, but it is one or more people in a happy environment that should be a fraction or more above your actual clients position.  It should say to your buyers, with my product you will be better, you will be living this dream.
 
Classic lifestyle photography is rampant in the Homes and Gardens type magazines, where everyone can imagine owning a home like that presented.  It also …

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Photography that sells »

[1 Aug 2010 | 27 views]

 
First question is should you or shouldn’t you?
 
My belief is that this is an under-used tactic, I suppose there’s a sort of British reserve that says its a bit vain to put your own face on a business card.
 
But, if you’re like me, you’ve got 1,000’s of cards and frankly I can’t put a face to most of them.
 
I think your photograph on a business card will help you stand out and be more memorable with the recipient of your card.
 
There’s also really strong evidence that when your marketing materials …

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Planning for photography »

[8 Jul 2010 | 15 views]

 
What many people don’t know is that all digital cameras create slightly soft, unsharp images.  If you have a point and shoot compact camera, then it has smarts inside it which add sharpening to the image after the picture has been taken.
 
On professional shoots, the photographer will shoot without sharpening, and after processing the image in whatever way is required will finally sharpen the image depending on how it is going to be used.
 
If the image is to be used for print or publication, then there is one technique.   If …

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Planning for photography »

[17 Jun 2010 | 320 views]

 
Two completely different takes on the same theme, bright, high-colour tights, both are very stylised images, clearly studio, clearly posed, clearly no attempt at being naturalistic at all.
 

The two shots convey completely different moods, both in the way they are lit and they way they have been post-processed.  In both cases additional Photoshop work has been done to the hair and make-up and of course special attention has been paid to bringing out the vibrancy of the colours.
 
The top, being essentially a darker image is known by photographers …

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