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I believe the interweb has increased the importance of staff photos. Nowadays so much business is transacted with people we never see, “dis-intermediated” as they say. So how do we build a relationship with the staff and company?
I think staff photos on the website – even on emails etc., can be a big part of that. Photographs help you make contact and relate to a person.
And if staff are also using social media or …
If like me you are user of Viking Direct office products you will know that the catalogues always used to come with a picture of Ian Helstead, the MD on every cover and it felt like half the pages.
The reason is simple, brochures, flyers and catalogues all get a better response when they feature a person, and when the person’s image is repeated over and over on all materials, then they get an even better response.
I think business owners often shy away from this idea, that some how it’s a …
We cover Feva’s updated designs every season. While we’ve been experimenting with video for use on their website, this is the first time that we’ve gone full out.
The actual video footage is quite short, and so was pretty cost effective to drop into the much larger photoshoot.
By combining both the stills and the video a much more extensive presentation is possible within a quite small budget.
You can see the video and stills on the Feva website: http://www.FevaDesigns.com
Commercial Photography from SimonWaldenPhotography.com. Cheltenham Photographer for London look photographs at sensible pricesWe have …
This shoot is in a very editorial style, suitable for a more "hip" magazine such as 125, Dazed and Confused or AnOther. You probably would not choose to shoot in this setting for product or advertising work, nor would you expect to place images like these in your local fashion pages or Cotswold Life.
Clearly you need to think in terms of target publication and shoot accordingly. So examine carefully the last few issues of your target publications, look at the styles of image that they present and brief your …
Ooh, that’s a really good question.
If you’ve got an e-commerce site, do you need one photo of a product or several?
OK, first up, your site style may almost dictate the answer, if the bulk of your products are single, then continue in that vein, if the bulk of your products need multiples, stick with it. I think inconsistency on the site is more an issue.
Secondly, are your presenting “advertising” shots, i.e. your expressing a lifestyle, feeling or whatever, or are they true “product” shots so the buyer knows what they …
