Photography that sells »

[16 Jan 2011 Comments Off | 22 views]

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PICTURES ARE EXPENSIVE IN ADVERTS
Well, true…  But mostly that cost is in the advertising space booked – the sheer physical paper space that your magazines and newspapers will charge.
But, you should be spending a proportionate amount on the images themselves.  If you are spending large sums of money then you want effective, good value images to go in your advertising space.
Pictures should be used not merely because they are interesting, or to attract attention, or …

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Planning for photography »

[28 Dec 2010 Comments Off | 68 views]

How do you choose your “face”?     Whenever you use models for your shoots, these are to some extent or another the “face” of your business, just like the face or Oriel or whatever.
Two Models, similar outfits, but which would represent you?
So, what are the criteria you need to think of?
– Does the model represent you – or your customer?
In other words should your audience identify with the model, feel they are like them, or want to be like them?
Or, does the model represent the company, a helpful and informed …

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Planning for photography »

[14 Dec 2010 Comments Off | 25 views]

I work a lot in the wedding industry where each supplier is very segmented, dresses, flowers, music, cars etc all come from different vendors.  So it’s quite common for the different vendors to work together and cross-promote each other.
Now, I don’t know why this doesn’t happen in the general clothing retail sector too.     So if you sell shoes, talk to the dress shop that most closely matches your audience, then talk to the jewelry shop for the same.
If you do dresses, then how about getting together with a luggage shop …

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Planning for photography »

[1 Dec 2010 Comments Off | 58 views]

 
You’ve worked out what sort of model you are looking for, now how do you go about finding her?
– Should I use a model agency?
Agencies are certainly an easy route, and possibly the best.   You will pay slightly over the odds, but you are likely to get a professional, hard-working model who will turn up.
[Yes, models have a really bad - and entirely deserved - reputation for being late or just not turning up at all]
– Could I use my own staff?
Well, you can, but I don’t recommend it.  They …

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Planning for photography »

[15 Aug 2010 Comments Off | 39 views]

 
A model release is a document signed by any person appearing in your commercial images.
A properly release is the same thing for a building signed by someone in authority.
Essentially it says that you may use the image(s) for selling your products or services.
 
In pretty much any situation where you commission a shoot featuring a model the release is automatic as part of the commission.  You may want an officially signed released in addition just as a CYA.
 
However, when shooting people who may not be aware, or have not been contracted …

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