Photography that sells, Uncategorized »

[2 Jun 2010 | 27 views]

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Two movies coming out next week both of which have great fashion tie-in themes. Sex and the City will of course need no introduction. StreetDance is about youngsters um, street-dancing.
This is an ideal time to launch a promotion in-store and also put together a PR story that’s guaranteed to get run.
See our earlier post on this topic for how to find future releases so you can plan for them.
How to Use and …

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Photography that sells »

[29 May 2010 | 23 views]

 
I believe the interweb has increased the importance of staff photos.  Nowadays so much business is transacted with people we never see, “dis-intermediated” as they say.  So how do we build a relationship with the staff and company?
 
I think staff photos on the website – even on emails etc., can be a big part of that.   Photographs help you make contact and relate to a person.
 
And if staff are also using social media or live web facilities to communicate with customers, then how much better to have a real …

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Photography that sells »

[22 May 2010 | 15 views]

 
If like me you are user of Viking Direct office products you will know that the catalogues always used to come with a picture of Ian Helstead, the MD on every cover and it felt like half the pages.
 
The reason is simple, brochures, flyers and catalogues all get a better response when they feature a person, and when the person’s image is repeated over and over on all materials, then they get an even better response.
 
I think business owners often shy away from this idea, that some how it’s a …

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Photography that sells »

[17 May 2010 | One Comment | 28 views]

We cover Feva’s updated designs every season.  While we’ve been experimenting with video for use on their website, this is the first time that we’ve gone full out.
The actual video footage is quite short, and so was pretty cost effective to drop into the much larger photoshoot.
By combining both the stills and the video a much more extensive presentation is possible within a quite small budget.
You can see the video and stills on the Feva website:  http://www.FevaDesigns.com
Commercial Photography from SimonWaldenPhotography.com. Cheltenham Photographer for London look photographs at sensible pricesWe have …

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Planning for photography »

[15 May 2010 | 356 views]

This shoot is in a very editorial style, suitable for a more "hip" magazine such as 125, Dazed and Confused or AnOther.   You probably would not choose to shoot in this setting for product or advertising work, nor would you expect to place images like these in your local fashion pages or Cotswold Life. 
Clearly you need to think in terms of target publication and shoot accordingly.   So examine carefully the last few issues of your target publications, look at the styles of image that they present and brief your …

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