First question is should you or shouldn’t you?

My belief is that this is an under-used tactic, I suppose there’s a sort of British reserve that says its a bit vain to put your own face on a business card.

But, if you’re like me, you’ve got 1,000’s of cards and frankly I can’t put a face to most of them.

I think your photograph on a business card will help you stand out and be more memorable with the recipient of your card.

There’s also really strong evidence that when your marketing materials present you as a personality you get a greater rate of return of your marketing.

For years Viking Direct (one of the biggest suppliers of office supplies in the UK) featured Roger Halford, the one time owner of Viking, because it personalised the business.

Second question:   formal or informal?

That’s going to depend on your business, for women that’s less of an issue, a single outfit can cover both bases.  For men, it’s more complicated, with or without jacket, with or without tie.  I think you have to place this in the context of your business and whether you want to present a more formal image or not.

If your type of business involves a particular work outfit, let’s say a plumber, then use it.  My cards of course feature me and a camera.

Commercial Photography from SimonWaldenPhotography.com.

Cheltenham Photographer for London look photographs at sensible prices
We have our own extensive studio for no extra charge.
High quality images, including photoshop and retouching.

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